If you’re doing any reading about Content Curation as part of an overall content marketing strategy, you sometimes see writers referring to this as something
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Scooped by
Robin Good
onto Content Curation World March 3, 2013 1:10 PM
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Ron VanPeursem does a great job at Business2Community to trace back the evolution of content curation, and in search of the "seed thoughts" he collects and organizes some truly avluable info.
He writes: "I certainly cannot prove that I’ve found the earliest ‘seed thoughts’, but I believe I’ve found some of them, and want to record them here for those of us that wonder about the beginnings of something that’s become a powerful, mainline trend in the overall scope of content marketing."
For now his research unearths relevant stuff dating only as far back as 2007, while in my view, both the signs (in the form of ideas) and the tools to do curation had already started to appear a few years earlier.
Scoble himself has been a very early curator and evangelist of such approach, and he himself wrote back in 2004: "It's the new marketing, er trolling. Instead of being desperate and saying "look at me look at me" you tell your readers to get lost. Go someplace else.
What's the philosophy? Those sites will take you to the coolest stuff on the Internet. with is post about "sending your readers away".
(Source: http://radio-weblogs.com/0001011/2004/10/31.html#a8544)
Resourceful. Useful. ... but to be expanded and updated. 7/10
Full article: http://www.business2community.com/content-marketing/content-curation-when-did-it-begin-0424324