Sam Decker is a brilliant marketer who is now the CEO of a company called Mass Relevance. The company is less than a year old, but was recently the curation engine behind the Presidential Twitter town hall and tweets on NBC's The Voice.
Question: How do you define curation?
Answer: "When people think of curation, they typically think about museums. The curator is thinking about the theme for the museum, where the museum is, and what kind of people are coming into that museum. Then the curator finds the art to fill that context."
"To me, curation on the web is the process of working backwards from a certain context. You're trying to create an experience in that context. You need to work backwards and find the content that will support that context, in the most relevant and engaging way, as opposed to creating it yourself."
Via Giuseppe Mauriello
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