For example, the South by South West Interactive conference that took place in Austin, Texas attracted a lot of people, sharing lots of ideas, conversations, product launches, and more.
Take at look at MobyNow’s real-time aggregation of all the social media at SXSW and you’ll see what I mean, the masses of tweets, photos, etc. And that’s what aggregation is good at — finding everything that’s relevant or related is easy.
But aggregation isn’t that great at documenting a unique experience of an event such as SXSW in digital form. That’s where curation steps in, it can make sense of a mass of information in a useable format.
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